• Marketing Strategy

Marketing Strategy

Regular price $7,500.00
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Business Overview [Part 1]

  • Marketing Objectives
  • SWOT Analysis
  • Positioning Statement
  • Current Target Customer
  • Market & Consumer Insights

Growth Strategy [Part 2]

  • Business Lifecycle
  • Customer Adoption lifecycle
  • Graduation Model: Customer x Product Table
  • Growth Recommendations

Brand Development [Part 3]

  • Vision, Mission & Purpose Statements
  • Brand Pillars
  • Messaging Funnel
  • Company Values
  • Messaging & Taglines
  • World Building for Content

Organic Brand Management [Part 5]

  • 12-Month Organic Brand Growth Calendar
  • 12-month Video Theme Plan
  • Video Scripting Framework
  • Video and Photo Shot Types
  • Tailored Video Editing Guide

Performance Management [Part 6]

  • Customer Journey & Sales Funnel
  • Website
  • Email
  • Meta / Tiktok / Google Ads
  • Targets and Budget
  • Metrics and Reporting

Customer Reviews

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T
Tash

Best investment I've made for my company in a long time.
The information, attention to detail, and simplicity of application to any framework was a Godsend.
After a over a decade of running an events business, nothing was actually "wrong" with how we ran things per se, but I was curious to see what needed updating, how could we improve.
Turns out we could do a lot, and its thanks to this Marketing Strategy that we've been able to refresh and keep up to date with today's clients.

M
Matt 309 Honey (Auckland, New Zealand)

These guys are legends. From making us an easy to follow strategy and metrics to track our progress all the details have been thoughtfully considered. So worth it to have all the guess work taken out of the process and just focus on the rest of our business.

Who needs an agency when you've got you?