Marketing Strategy
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10+ Years Experience
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Multi-Industry
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Worldwide Use
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Agency-Level Reporting
Business Overview [Part 1]
- Marketing Objectives
- SWOT Analysis
- Positioning Statement
- Current Target Customer
- Market & Consumer Insights
Growth Strategy [Part 2]
- Business Lifecycle
- Customer Adoption lifecycle
- Graduation Model: Customer x Product Table
- Growth Recommendations
Brand Development [Part 3]
- Vision, Mission & Purpose Statements
- Brand Pillars
- Messaging Funnel
- Company Values
- Messaging & Taglines
- World Building for Content
Organic Brand Management [Part 5]
- 12-Month Organic Brand Growth Calendar
- 12-month Video Theme Plan
- Video Scripting Framework
- Video and Photo Shot Types
- Tailored Video Editing Guide
Performance Management [Part 6]
- Customer Journey & Sales Funnel
- Website
- Meta / Tiktok / Google Ads
- Targets and Budget
- Metrics and Reporting