About

Our Purpose ↓

We show up to work because we want to help 1,000s of companies around the world grow their business into what they know it can be.

We are on a mission to provide the best marketing expertise available, at a price that's affordable to broke start-ups, and those a that are a bit more established.

Our Core Values

  • Precision

    We strive to make sure that everything we do is of the highest quality. We’re not sending out burnt Cubanos.

    This scene from Chef (2014) sums it up exactly.

  •

    People

    We’ve all got to be pulling in the same direction. If we focus on the people, the work will be exceptional.

    We don't point fingers, we offer our hand. and move towards the same goal, together.

  •

    Purpose

    Work is a dream when you truly believe in what you're doing. We're here to help people grow their business, to learn about marketing, to make a better more fulfilling life for themselves.

    If we lose site of this, then what's the point?

Our Story

To be honest with you, the reason we started In-House is a bit of a grim story.

In 2024, Academy Agency got hit three times by the exact same scenario.

We had successfully grown three of our largest clients to such a size that they were able to recruit an in-house marketing manager, removing the need for us as their specialised agency.

At which point we, the agency, were given the squeeze from the company.

That’s just business, and although it was a tough pill to swallow at the time, we would’ve done the same if we were in their position.

So we had a choice to make:

1. Stay grumpy and get angry at the world for something that makes absolute sense.

2. Spot a trend and innovate towards it.

We chose the second option. We listened to our clients, and spoke to dozens of other founders and directors and noticed that they all wanted the same thing:

To bring their digital marketing and content creation in-house.

So why did these directors want to bring things in-house? From our conversations, most of these executives felt that working with an agency was a big cost, rather than an investment. They wanted their internal team to be able to do what we did for them.

Fair enough. As business owners we can see what they mean.

So instead of jumping on the hamster wheel and having the same thing continue to happen to us, we thought: “How could we cater to these directors who want their marketing team to be able to perform as good as we could?”

Thus In-House was born. A marketing training platform for in-house teams to learn and level-up their marketing skills.