Course Outline (5-Weeks)

Module 1: Foundations of Social Media Strategy

1.1 Objectives
1.2 Introduction to World-Building
1.3 Costume & Uniform
1.4 Characters
1.5 Location & Setting
1.6 Props
1.7 Theme
1.8 The Quiz
1.9 The Challenge

Module 2: Video Scripting 

2.1 Objectives
2.2 The 7 Acts of Scripting
2.3 Framework
2.4 Case Study
2.5 Application
2.6 Do’s and Don’ts
2.7 The Challenge

Module 3: Filming Video Content

 3.1 Objectives
3.2 Introduction to Filming Video
3.2.1 The Gear
3.2.2 The Main Shot
3.2.3 The B-Roll
3.2.4 The Lighting
3.2.5 The Sound
3.3 The Quiz
3.4 The Challenge

Module 4: Editing Video

4.1 Objectives
4.2 Introduction to Editing Video
4.2.1 Software and Storage
4.2.2 The Main Track
4.2.3 B-Roll & Image Overlay
4.2.4 Sound Effects
4.2.5 Music
4.3 Case Study
4.4 Do’s and Don’ts
4.5 The Challenge

Module 5: Social Management

5.1 Objectives
5.2 Introduction to Social Media Management
5.3.1 The Quota
5.3.2 Power of the Placeholder
5.3.3 Content Creation
5.3.4 Caption Writing
5.3.5 Final Sign-off
5.4 Scheduling